As part of their marketing strategy, companies depend on market research to tell them what people think about their products, and what kind of products they are thinking of buying in the near future. To this end this they create surveys and offer an incentive so the general public will fill them in – and most of them are distributed as such over the internet. It’s the quickest and easiest way for a company to get the information and feedback they need since it is cheaper than many other forms of communication.