SEO Tips
Top 3 Factors in Getting Backlinks
Posted on November 15, 2009 |
Building links to your website has become one of the most important fac-tors in getting a high rank with Google and the other search engines. Back in 2001, a couple of keywords and meta tags was enough to get the search engines crawling all over your site.
Today, it’s a very different ball game and the SEO world has changes sig-nificantly – for the better I believe.
When Google introduced their Page Rank system, they had one thing in mind: Importance. Think about it. Google is in the business of connecting information to search terms. When you do a search you want the most relevant, the most informative and the most important results for your search. Simple as that. Read more
Google Does not use keywords meta tags for webranking
Posted on September 22, 2009 |
Matt Cutts, the famous Google engineer clarified the issue which often confuses webmasters and SEO experts. Now we have an official word from Google that Keywords Meta Tag are not used at all for!
Next time some SEO article tries to convince you optimize the meta keywords tag, remember Googlebot will not even bother to index and interpret those keywords, but rather extract keywords from your content. Read more
Writing Strategy for Better SEO
Posted on May 9, 2009 |
So, as you can see content is very important in search engine optimization. Here you can find a useful
and effective writing strategy.
Write in “chunks”
Don’t overwhelm visitors with too much information in one paragraph. Present information in neat, readable chunks. If you chunk, your paragraphs will be about two to three sentences each.
Use headlines
Headlines are another way to make your pages more readable. In the past, using keywords in headlines or heading tags in the HTML was a recommended technique for optimizing your page. We still think it’s a worthwhile technique.
Use lists
Lists allow visitors to scan your pages quickly, as well.
Do not use underlines for web text (oops…)
Underlines should be reserved only for hyperlinks. Underlining text may confuse your visitors. Does it
annoy you when you try to click on underlined text that goes nowhere? Why would you want to annoy
your visitors?
Write at an eighth grade reading level
You want to make a web page easy to read. That doesn’t mean that it shouldn’t be interesting. While you need to keep your visitors excited about your content, many people don’t have time to read involved text. If you need to include detailed explanations of your product, save them for pages deeper in the linking structure. Even so, always explain things to people in as simple a way as possible. Your first priority is getting visitors interested. For an example of this type of writing, read a newspaper. Newspaper stories are generally written at an eighth grade reading level.
Use the Inverse Pyramid
Write your most important information first. Again, the newspaper story is a good example of this format. This format allows people to read only the first few paragraphs of a story to get the main facts. On the Web, you want to do the same thing: present the juiciest information first. This way, people can quickly scan the first few sentences of the page to see if it contains the information they are looking for.
Using the Inverse Pyramid style of writing has an advantage in search engines, as well. Some search engines will not “read” the entire page. Although this is changing and many search engines are now
programmed to read the whole page.
Write it the way you say it
Write conversationally. Talk to yourself! Having trouble getting something on paper? Dictate, using a tape recorder. Verbalize what you want to say on your web page into the tape recorder – then transfer that to the web page. Also, write as if you are talking to one person, not to a group of people. Use the word “you.” For example, “Do you have trouble finding the time to read a good book?” Avoid phrases like, “Many people never have time to sit down and read a book.” Make it personal.
Focus on your visitors
Once you have figured out who your customers are, focus your writing on them. Write just for them. For instance, if your customers are webmasters, your writing may include words that webmasters understand – words like “server,” “host,” and “FTP.” If, however, you are targeting people with no knowledge of the web, seriously think about your language. If you are writing to mechanics or gardeners or the hip-hop culture, use their lingo and discuss the benefits of your product in a way they would understand and relate to.
Other writing strategies to help your customers stay interested
• Use punctuation (- . , ! ” % $ & ~ : to name a few). The em dash (—) can be very powerful
— leading people to the next bit of text. Get a little creative.
• Use colorful, positive language. Use words that evoke emotion or motivate people.
• Paint images with words. Use comparison and adjectives to create pictures in people’s minds.
Tell stories
Telling stories can help people relate a concept to their real lives.
Is your page neat?
After you finish writing a page, walk away from it for a few minutes. When you come back to the page, does it look neat and orderly or messy and unreadable? Do certain words or phrases stand out? Are those the concepts that you want to stand out? Scan the headlines. Do they make sense? If people just read the headlines will they get the gist of the page?
Proofread
If you’re not sure if you can proofread, hire someone. It’s the best thing you’ll ever do for your site. Nothing turns someone off faster than glaring spelling errors. If your copy is sloppy, people may think your company is sloppy. Also, if your readers are concentrating on your errors, they may miss your message completely.
Web copy is never finished
The advantage of the Web over “hard” media is that it’s never written in stone. A click and a save and it’s changed. Keep going over your web copy. There’s always something you can improve.
Understanding Why You Need SEO
Posted on May 8, 2009 |
Before you can understand the reasons for using SEO, it might be good to have a definition of what
SEO — search engine optimization — is. It’s probably a safe assumption that if you’ve picked up this
book, you have some understanding of SEO, so I’ll keep it simple.
SEO is the science of customizing elements of your web site to achieve the best possible search engine
ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it
fool you. Both internal and external elements of the site affect the way it’s ranked in any given search
engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to
achieve, and great SEO seems pretty well impossible at times. Read more
How does SEO works
Posted on April 16, 2009 |
You’ve probably heard of SEO, since it’s very hot right now. It stands for Search Engine Optimization. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let’s face it, most people are lazy. They’re not going to spend time clicking and scanning tons of pages of search results. Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can. Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query. Read more
Advanced SEO Technique – Latent Semantic Indexing
Posted on March 17, 2009 |
Advanced SEO Techniques - Latent Semantic Indexing (LSI)
Earlier in this blog I mentioned abbout SEO basic techniques and today i am going to write about Latent Semantic Indexing (LSI) which is important for people really wanting to master the search engines which are now integrating this technology into their algorithms.
Now I’m not going to start going on about this science but I am going to put it in very easy to understand terms so anyone can grasp it and start using it on their blog giving them an advantage over other bloggers.
LSI is the analysis of words that are related to other words. In search engine terms this means that they will determine what a blog or webpage is about from the words on it. It keeps it way beyond using keywords to tell the search engines what your blog post is about. Read more
Seo Strategy – Quality Webdesign
Posted on March 2, 2009 |
By David Leonhardt
The look of a website is unlikely to result in conversions, or even to keep visitors wandering about your website for long. I am sure you wander onto plenty of beautifully designed websites that don’t hold your attention.
On the other hand, I come across dozens of websites every day that say “Amateur” or “Crap”, and those sites surely suffer from back-button leakage…even those whose content should hold our attention. Bouncy websites. I think you know what I mean. The look, or at least the quality of the look, is vital to keep people from leaving before even giving your website a chance.
I do not pretend to be an expert in design and what look is most professional or credible. Furthermore, the look you need will depend both on the demographics of your target market and the type of product or service you are selling. For that reason, the following design tactics are of a fairly general nature and are offered strictly from a Sticky SEO perspective. Read more