Increase Your Pay-Per-Click Ads
Posted on February 2, 2010 |
Yahoo Search Marketing is a great PPC advertising opportunity. If you have not set up your Google Adwords account yet, I would recommend that you start there. Go back to Day 6 – Advertising with Google Adwords.
Once you’ve tested your ads in Google, simply bring over your successful campaigns to Yahoo.
In my experience using Yahoo Search Marketing, the Yahoo PPC traffic tends to be slightly less expensive and converts at about the same rate as Google. However, the overall traffic is significantly less than Google, since it’s a smaller and less popular search engine. Read more