Article writing benefits – adsense tips
Posted on January 28, 2010 |
There seems to be no doubt that AdSense is getting harder. One issue is that Google is now giving advertisers much more data about where their ads are and how they are performing. As a heavy AdWords advertiser I can now see exactly which web pages in the AdSense network are generating profitable traffic for my clients and which are not. I then react to this data by stopping my clients’ ads from appearing on poor quality web pages or those pages that are just not relevant enough. As a publisher, it’s your job to provide good quality content on your site so that advertisers get high quality traffic and one way to do this is to write articles that are going to educate visitors into seeing the value of products and services that get advertised on your site. Read more
Understanding Why You Need SEO
Posted on May 8, 2009 |
Before you can understand the reasons for using SEO, it might be good to have a definition of what
SEO — search engine optimization — is. It’s probably a safe assumption that if you’ve picked up this
book, you have some understanding of SEO, so I’ll keep it simple.
SEO is the science of customizing elements of your web site to achieve the best possible search engine
ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it
fool you. Both internal and external elements of the site affect the way it’s ranked in any given search
engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to
achieve, and great SEO seems pretty well impossible at times. Read more