Relevancy in the eyes of search engines
Posted on February 6, 2010 |
There are a number of ways to establish a page’s relevancy in the eyes of search engines. One of these methods is called the “on-page factor”. On-page factors involve placing your keywords in strategic locations throughout the pages on your site, so that search engines know to associate those keywords with a specific web page. Important on-page locations include Header Tags, Internal Links, External Links, Anchor Text, Bold and Italicized Text, HTML Lists, ALT Tags, Image Names, Dynamic Bread Crumb, Title, Description, Keywords, Headline, Deck, Page Body, and Page Name.
Search engines make money by showing ads. In most cases, that’s their entire profit model. This means that in order to make money, they need to show those ads to as many people as possible. The method in which they get the largest number of people to use their search engine is by giving them the most relevant search results.
If the search query, “Make Money” was typed into a search engine, one would expect to see the very best pages about that specific topic. If the results returned pages about Investment Opportunities, Vacation Rentals, or ever worse, pages about Viagra and Online Casinos, the user would probably decide to use a different search engine that could provide more relevant search results.
Search engines have a vested interest in providing the best, most relevant search results possible. Otherwise, people could stop using them, and as a result, they would have no one to show their ads to, and eventually go out of business.
Another method to establish relevancy are “off-page factors”. These are the factors related to the pages that link to the site from other sites. Off-page factors include the inbound link anchor text, the text in the paragraphs surrounding that anchor text, the titles of the pages linking to the page, the other on page factors of the pages that link to the page, the directory categories the site is found in, the directory categories of the sites linking to the page, and many other factors.
Of the off-page factors, the inbound link anchor text is the most important, but they all play a role. Some search engines are more advanced than others, and make more complete use of this data; however, all of the major search engines are moving towards applying this data in order to increase the quality and relevancy of their search results.
Simply put; the topic of and theme of the page MUST be built around the keywords and key phrases you are targeting. If you are writing long sales copy, this is very difficult task to perform with without making the content read funny. In this case you would only focus on the first 5-10 paragraphs or the eye catcher.
A webmaster should always follow acceptability guidelines for each search engine. Review these guidelines and become familiar with them.
Google Guidelines: http ://www.google.com/Webmasters/guidelines.html
Yahoo Guidelines: http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
Ask Guidelines: http://about.ask.com/en/docs/about/editorial_guidelines.shtml
DMOZ Guidelines: http ://www.dmoz.org/help/submit.html
Their advice is to generally create content for the user; not the search engines – to make content easily accessible to their spiders and to not try to trick their system. Webmasters often make critical mistakes when designing or setting up their web sites, inadvertently “poisoning” them so that they will not rank well.
Coding guidelines published by the World Wide Web Consortium (http://www.w3.org/) should be followed as well as tested using their free valuator which checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. (http://validator.w3.org/)
If the acceptability and coding guidelines are followed, and the site presents frequently updated, useful, original content, and a few meaningful, useful inbound links are established. It is very possible to obtain a significant amount of organic search traffic.
When a site has useful content, other Webmasters will naturally place links to the site, increasing its Page Rank and flow of visitors. When visitors discover a useful web site, they tend to refer other visitors by emailing or instant messaging links.
As a result, practices that improve web site quality are likely to outlive short term practices that simply seek to manipulate search rankings. Relevant, useful content will ensure you will always come out on top!
If you need detailed information about SEO specifics, you may want to consider contacting a local SEO company .
Please leave your comments about Relevancy in the eyes of search engines.
Top 3 Factors in Getting Backlinks
Posted on November 15, 2009 |
Building links to your website has become one of the most important fac-tors in getting a high rank with Google and the other search engines. Back in 2001, a couple of keywords and meta tags was enough to get the search engines crawling all over your site.
Today, it’s a very different ball game and the SEO world has changes sig-nificantly – for the better I believe.
When Google introduced their Page Rank system, they had one thing in mind: Importance. Think about it. Google is in the business of connecting information to search terms. When you do a search you want the most relevant, the most informative and the most important results for your search. Simple as that. Read more
Strategies for growing – improving your affiliate businesses Part 1
Posted on May 9, 2009 |
This section will provide you with couple of strategies for growing and improving your affiliate businesses from few hundreds into tens of thousands of dollars a month using websites and search engine optimization.
As In any business it is important to have strategy. The same applies to affiliate marketing since it is your business and has to be treated like business.
Each has own strengths and weaknesses, that’s why we’re stepping in and providing your with couple strategies to use separately or in one big marketing mix to ensure growth and stability of your affiliate business. Read more
Understanding Why You Need SEO
Posted on May 8, 2009 |
Before you can understand the reasons for using SEO, it might be good to have a definition of what
SEO — search engine optimization — is. It’s probably a safe assumption that if you’ve picked up this
book, you have some understanding of SEO, so I’ll keep it simple.
SEO is the science of customizing elements of your web site to achieve the best possible search engine
ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it
fool you. Both internal and external elements of the site affect the way it’s ranked in any given search
engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to
achieve, and great SEO seems pretty well impossible at times. Read more
How does SEO works
Posted on April 16, 2009 |
You’ve probably heard of SEO, since it’s very hot right now. It stands for Search Engine Optimization. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let’s face it, most people are lazy. They’re not going to spend time clicking and scanning tons of pages of search results. Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can. Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query. Read more
Advanced SEO Technique – Latent Semantic Indexing
Posted on March 17, 2009 |
Advanced SEO Techniques - Latent Semantic Indexing (LSI)
Earlier in this blog I mentioned abbout SEO basic techniques and today i am going to write about Latent Semantic Indexing (LSI) which is important for people really wanting to master the search engines which are now integrating this technology into their algorithms.
Now I’m not going to start going on about this science but I am going to put it in very easy to understand terms so anyone can grasp it and start using it on their blog giving them an advantage over other bloggers.
LSI is the analysis of words that are related to other words. In search engine terms this means that they will determine what a blog or webpage is about from the words on it. It keeps it way beyond using keywords to tell the search engines what your blog post is about. Read more
Keywords secrets on Optimize your curent content
Posted on November 12, 2008 |
Many people stop here and don’t realize how profitable using keywords in other ways can be. With this section you’ve done the basics – it’s now time to look at the less common uses of keyword research that can give you a real competitive advantage.
Before you create new content you should optimize your current content. Optimizing your existing content is the first step in getting a real business return from your investment in keyword research. Take a look on what improvements you can make on your current content to increase your Search Engine traffic or to improve your SERP ( Search Engine Result Position ). Be sure that you have organized your content with right keywords in the right place. Read more